I was searching for additional information earlier today regarding the blue billboards, and came across a post on livejournal that might just let the cat out of the bag.
Moondrop posted a comment responding to photo_linguist's question. The comment made reference to a supplement inserted in this weekend's paper by Bell. Included with the comment was the scan you see to the left.
If this picture is not the same as what's on the billboards around the city, they're awfully close. I really hope that Bell hasn't peaked our interest, only to unwrap a Samsung m500. What a let down that will be.
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